northeastern university marketing and communications

Explores communicative and cultural practice from a wide variety of theoretical perspectives. COMM2725. Attribute(s): NUpath Capstone Experience, COMM4625. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Principles of Argumentation. COMM3451. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Home - Northeastern University College of Engineering MKTG4504. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. (4 Hours). Communication and Sexualities. Further internship details are available in the department office. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Dean's Distinguished Lecture Series. | The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Dating apps are more specific and numerous than ever. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. - Center for Design. Graduate Research Practicum in Marketing. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Contact Us | CAMD Northeastern University Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Contemporary Rhetorical Theory. Focuses on the fundamental role that communication plays in family life. COMM2300. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. (4 Hours). Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. (4 Hours). MKTG6224. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). (4 Hours). Faculty at Husky Communication | Northeastern University Global and Intercultural Communication. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. (4 Hours). The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . May be repeated without limit. (4 Hours). Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Graduate Certificate in Marketing | Northeastern University COMM3530. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Marketing (MKTG) < Northeastern University Analyzing Conversations in Everyday Life. (1 Hour). Jennifer Zehnder | Director of Communications and Marketing. MKTG4508. Brand & Creative Murphy Gilson murphyuw@uw.edu. Undergraduate Masters PhD Graduate Certificate. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Studies the importance of customer insights to business success. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. First, they had to sign up for a presale list with Ticketmaster a week prior. Attribute(s): NUpath Integration Experience, COMM6102. MKTG4220. Brian Manley | Assistant Director of Digital Platforms and Marketing. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Offers students an opportunity to develop and implement a concept test. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. What do you think? Covers a proven selling process and presents compelling solutions to customers. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Rhetoric of Fascism. Special Topics in Communication Studies. (3 Hours). Introduction to Marketing in a Global Context. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Design and Communication Studies, BA - Northeastern CAMD Introduces students to the College of Arts, Media and Design. Quantitative Analysis of Consumer Data. (4 Hours). COMM6304. 2022-2023 Northeastern University Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. (4 Hours). Examines the impact of technology on the marketing of goods and services. Also focuses on sexual health. COMM2900. May be repeated without limit. TTY 617.373.3768 Introduces students to the basic statistical concepts used by communication researchers. (4 Hours). | (4 Hours). Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. The PDF will include all information unique to this page. (4 Hours). Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. | Visual Communication. Learn how to manage the integrity of a brand across all marketing activities and communication channels. (4 Hours). Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. MKTG6223. Organizational Communication. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. The concentration embraces an approach that is analytical, creative, and practice oriented. This group is a great way to network with potential full-time, part-time and cooperative education employers. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. (4 Hours). Examines business issues associated with the entertainment industry. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Brand and Advertising Management. (3 Hours). Ethical issues in persuasion are addressed throughout the course. COMM3320. Creating Business Value with Data and AI Technologies. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Digital Marketing. Attribute(s): NUpath Interpreting Culture, COMM1225. Mobile Communication. Digital Marketing. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Communication and Gender. Having conversations with others is among the things that humans do most. MKTG6200. Digital Communication and Media - Bachelor's Degree Completion The PDF will include all information unique to this page. MKTG6294. MKTG6210. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Offers special topics in marketing. Introduces how organizations use the latest technologies for enhancing consumer engagement. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Persuasion and Rhetoric. Environmental Issues, Communication, and the Media. (3 Hours). Interdisciplinary Research in Marketing Science. 360 Huntington Ave., Boston, Massachusetts 02115 Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. COMM1450. (4 Hours). Internship in Communication. Dean's Research Fellows. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Northeastern has a comprehensive benefits package for . MKTG4720. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Focuses on the consumer as the key element of marketing strategy and application. MKTG6318. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Contact the Division of Marketing and Communications | NEIU Opens New Window Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Health Communication Campaigns. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Production Capstone. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Staff Directory - Northeastern University Athletics Opens New Window. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Communication Law. Memory has become a central concept for analyzing problems of historical representation and identities. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Data Storytelling, Visualization, and Communication. Special Topics in Communication Studies. Lead Faculty. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. COMM1101. Develops skill in marketing decision making, critical analysis, and communication. Media Relations Victor Balta balta@uw.edu 206-543-2580. Go Far NSU is where success begins. Marketing Management. myNortheastern Opens New Window, Privacy Policy Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. (4 Hours). Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns.

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